Abhishek Singh

A rational guide for anyone who actually wants to do the work. Success usually announces itself at the end, not at the beginning. From the outside, it looks obvious - numbers go up, names become familiar, opportunities stack neatly on top of each other. But when you look closely at the lives of people who’ve built something lasting, especially artists, the early years don’t look dramatic at all. They look repetitive. Quiet. Sometimes lonely. Often uncertain. Real success rarely starts with...

For the last decade, the music industry has taught artists to chase one number above all else: streams . Streams are visible, comparable, and easy to celebrate. They are also fragile. What many artists discover after a few releases is that streams spike, decay, and reset. Fans, on the other hand, compound. This article breaks down the real difference between streams and fans, why dependency on editorial playlists has diminishing returns, and what actually builds long-term momentum for...

Most artists think distribution is the moment their music “goes live”. In reality, distribution is the moment your music enters a complex system of databases. Those databases decide how your track is identified, credited, discovered, licensed, and paid. The glue that holds all of it together is music metadata. If your metadata is incomplete or inconsistent, your money can be delayed, misdirected, or left unmatched. What is music metadata? Music metadata is the structured information that...